New 500^RED

(RED)

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INSPI(RED) BY THE HUMAN FAMILY

A unique partnership to showcase the work of (RED). (RED) is an organisation that fights global health emergencies like AIDS and COVID. By purchasing a (RED) product, a donation is triggered to the Global Fund to support a range of prevention, treatment, counselling, testing, education and care services to the communities most in need. To further the work of (RED), we've proudly joined this experience and created the (FIAT)^RED Family.

Fiat, Jeep and RAM have committed, through the partnership with (RED) to donate a minimum of $4 million to the Global Fund between 2021 and 2023 to help fight health emergencies like COVID-19 and AIDS. Each (FIAT)^RED vehicle is a (RED) Product and is part of this commitment.

DESIGNED WITH YOU IN MIND

The New (500)^RED with the brand-new (FIAT)^RED Kit: providing you with a healthier atmosphere inside the car.

AIR CABIN FILTER

The air cabin filter has been treated with a biocide substance that’s extremely effective (99.9% at the time of treatment) against bacteria, preventing re-aerosolisation in the vehicle cabin. The effectiveness of the treatment can be affected by the conditions and use of the car, and the filter will need replacing from time to time.

SEAT FABRIC

The seat fabric was treated with a special biocide substance that is highly effective against viruses (up to 95% at the time of treatment*), fungi and bacteria, providing prolonged protection for you and your passengers**. *These percentages refer to the central part of the seat (seating and backrest). Headrests are excluded from the treatment.

**Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the seat were simulated, the reduction of the microbial load remains greater than 90% after 6,000 cycles of simulated use.

STEERING WHEEL

The steering wheel upholstery was treated with a biocide substance with highly effective action (>99.9% at the time of treatment) against bacteria and fungi, providing prolonged protection for you and your passengers.* *Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the treated parts were simulated, the reduction of the microbial load remains greater than 99.99% after 3000 cycles of simulated use.

BOOT CARPET

The reconfigurable load platform for the 500X and the boot carpet for New 500 and 500 was treated with a biocide substance with highly effective action (>99,99% at the time of treatment) against viruses, providing prolonged protection for you and your passengers.* *Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the treated parts were simulated, the reduction of the microbial load remains greater than 99.99% after 800 cycles of simulated use.

INTERIORS

THE FREEDOM OF CHOICE

Two different colors for your seats: discover the new fabric black or red* seats with Fiat monogram, SEAQUAL^® MARINE PLASTIC**, black or red pipings, and the dedicated logo. *Not available with the Red by (RED) model
** SEAQUAL^® MARINE PLASTIC is a sustainable, fully-traceable raw material from SEAQUAL INITIATIVE that is made from marine litter. SEAQUAL^® MARINE PLASTIC is made 100% from marine plastic.
23%* of the seat fabric is made of SEAQUAL^® YARN containing 10% of SEAQUAL^® MARINE PLASTIC.
*the percentages refer to the total seat.

BE… DIFFE(RED)

An unconventional variant, a different way to experience New 500’s style. Discover an innovative mix of shades: the driver’s seat is red, while the others are black. Made of SEAQUAL^® MARINE PLASTIC*, finished with Fiat monogram, black and red pipings, and the dedicated logo, those seats will make all of your journeys comfortable and unique.
* SEAQUAL^® MARINE PLASTIC is a new sustainable, fully-traceable raw material from SEAQUAL INITIATIVE that is made from marine litter. SEAQUAL^® MARINE PLASTIC is made 100% from marine plastic.
23%* of the seat fabric is made of SEAQUAL^® YARN containing 10% of SEAQUAL^® MARINE PLASTIC.
*the percentages refer to the total seat.

A DASH OF PURE BEAUTY

The striking and stylish red painted dashboard will delight the eye of any driver.

DEDICATED FLOOR MATS

Details designed to enhance your driving experience, right down to the elegant red stitching on the dedicated floor mats.

DISCOVER YOUR SOFTER SIDE

Experience the premium feel of the soft touch steering wheel featuring the RED logo. Being in control never felt so good.

ACCELERATE IN STYLE

Even the red accelerator reflects the unique style of the New (500)^RED*. *Available only with the red driver’s seat and black passenger seats customisation.

UNIQUENESS IS THE KEY

Another detail, another elegant expression of the (RED) aesthetic, the dedicated key cover.

CONNECTIVITY

The New (500)^RED is packed with state-of-the-art connectivity features, both onboard and offboard, including a brand-new mobile application. And with the FIAT app you can manage your car anytime and anywhere.

MY eCHARGE

My eCharge allows the New 500 La Prima by Bocelli hatchback passengers to enter a world of services for the management of the electric charge. You can easily find public charging stations nearby and access features for charging, payments and tracking charging history. At home you can quickly access your private Wallbox and manage it remotely with the appropriate app *.

*Starting from 26^th July, new Fiat customers will be able to take advantage of the public charging station provided by Free2move esolutions by downloading the app directly from the app stores.

MY ASSISTANT

My Assistant has got your back wherever you go. So you can make emergency calls through a ceiling light*, to contact a dedicated assistant or to request roadside assistance, directly from the vehicle’s touchscreen or through the FIAT app.

* The emergency call is not available from the vehicle’s touchscreen or through the FIAT app.

MY REMOTE

With My Remote, you can locate the position of the New (500)RED hatchback directly from your smartphone. And that’s not all. From the mobile app, you can check the charging level and schedule the Air Conditioning and the vehicle charging. Plus, with the voice assistance service “At-Home Digital Assistant” you can interact with your New 500 remotely.

MY CAR

Ever wondered what’s going on under the bonnet? With My Car you get real-time information about the status of your car like tyre pressure, odometer and maintenance updates. Just open the FIAT app or check on-board from the radio display.

MY NAVIGATION

Reaching your destination has never been so easy. With My Navigation, you can share the destination from your FIAT app and your vehicle with a simple tap. The infotainment display of your New (500)RED instantly shows your destination, with live traffic, weather updates, speed camera notifications, and point of charge, while your maps are seamlessly updated “over the air”.

MY WI-FI

Keep in touch with your digital world thanks to Alexa Voice Service*. Ask Alexa to play music, listen to news, check the weather, find places and get directions, manage smart home devices and more. To use Alexa Voice Service, remember to activate the Wi-Fi hotspot offered by Ubigi which also allows you to connect up to 8 devices at the same time.

*This service is available in Italian. Available in other languages (English, French, German and Spanish) at the beginning of 2021.

* Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Only available on Radio Uconnect 10,25’ with Nav. Radio Uconnect 10,25’ with Nav standard on la Prima, Icon and (RED) trims. Alexa Voice Service built-in is available in the following countries: Italy, France, Germany, Spain, United Kingdom, Ireland and Austria.

MY ALERT

Your New (500)RED always looks out for you. In the unlucky case there is a problem with your car, you will instantly receive push notifications on your FIAT app. In case of theft, you will be put in contact with an operator and your car will be tracked to help the police rescue it.*

* My Alert is an optional service on the New 500.

A UNIQUE WELCOME KIT

The (500)^RED, a unique collaboration between (RED) and Fiat to promote the fight against global pandemics like COVID. For your support, you will receive a very exclusive gift: a dedicated car key cover and a sanitiser gel dispenser*.

*Alcohol-based solutions cannot be stored in this dispenser, whenever used inside the car. In any case, use of alcohol-based solutions stored in this dispenser is made under your full responsibility.

EXTERIORSINTERIORSELECTRIC FEATURESTECHNOLOGY InfotainmentCONNECTIVITYPacksACCESSORIEStrim

The images are for illustrative and indicative purposes only.
We reserve the right to change prices, colours, technical specification and options of models shown which may not reflect the latest UK specifications.
Please contact your local retailer for the latest information.

* Images are indicative only. The full LED headlamps configuration is temporarily unavailable. Full LED headlamps are available only for a limited number of vehicles ready for prompt delivery.

New 500RED